So if you don't know endyō yet, you need to; endyō is a Christian company that sells clothing inspired by scripture. They believe a t-shirt can change lives, and donate 100% of their profit to faith-based organizations. They recently released their Summer 2017 collection, with all the proceeds benefiting Redeemed Ministries, our parent organization. We sat down and asked co-founder Travis Scott some questions about the company and his experiences with starting a social enterprise.
What was the impetus behind starting this enterprise?
Over many years, God kept placing Colossians 3:12 in my life at very important moments.
"Therefore, as God's chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience.”
After praying through the significance, God led me to the idea to start a clothing company with my wife. We created endyō in 2016 out of this idea to bring the virtues of Colossians 3:12 into a world that so desperately needs them. Partnering with organizations like Redeemed Ministries made sense because we are all focused on the same goal.
What does endyō mean and how do you pronounce it?
endyō is the Greek transliteration for "clothe yourself" found in Colossians 3:12. It's a funny name, but we fell in love with the meaning behind it. We pronounce it "en-dee-o."
How has this journey been for you and your family?
For us, endyō has become an act of obedience to what we feel is a God-given calling. It hasn't been easy, but over the past year we have met some extraordinary people and organizations. Our hope is to inspire others to receive their calling and be part of God's plan for their lives.
What are some of the struggles you’ve had?
endyō is not our full-time job, so between raising a young family and our careers, it can be hard to find time to grow the vision. Selling t-shirts to strangers over the internet might be even harder. It's easy to get fixated on the numbers and start to believe you aren't making much of an impact. God has used all our struggles to stretch us in new ways.
What are your goals for endyo?
Selling t-shirts and donating money have never been the primary goals of endyō. Our main focus is to spark faith-based conversations and see lives transformed. When you put on endyō, you are giving God permission to work through you. I have found wearing endyō makes me more confident to share my faith, which is great, because people will always ask about my t-shirt. It can be a powerful conversation starter, and there is no better opportunity to share your story and be a disciple for the Kingdom.
We're so grateful for partners like Travis! Thank you for being willing to share your experiences with us as begin our journey with our own social enterprise.
Click here learn more about endyō and the collection benefiting Redeemed Ministries!